The Latest Trend in Fashion

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As fashion revolves, iconic pieces from past decades are reinvented producing avant-garde designs drawing a new audience as well as the old.

 With every new trend that is introduced, there is a combination of an old and new feature for people to reminisce on times past as well as being in trend.

 Each season presents a theme in which all the designs, colors and the fabric texture abide by. Spring Summer '15 encounters a wide range of trends for example the 'Jungle fever' theme which uses earthly colors such as khaki, brown, and dark reds. Although the colors are undertone the fabric used creates a contrast between the assumption that dark colors are ideally for the Autumn Winter season.

The African Fashion - BAM Clothing 
As every fabric carries great significance and value, African fashion has been a long lasting creative feature however it is only within this century that the younger generation are becoming more appreciative over their origins and what it offers. African fashion developed in the Eastern region of Africa where Saharan citizens were clothed according to their climate rather than what was fashion. It gradually developed forming the 'pata pata' design which was a style of clothing that became a universal form of clothing for Africa specifically men. In today's society, the younger generation are not interested in the traditional style, they see the African fabric as enough to trace the past. The popularity of African fashion became known when designers began customising their shoes,
 clutches and hair accessories. This led the Westernised culture of fashion have a great influence on African fashion. By this people took pride in showing a bit of their heritage but now we have a variety of westernised styled outfits with African fabric.

The flavor of nature and uniqueness
Nature plays a large significance in our print and style reference. Each colour resonates with an emotion or element and so the colours in combination with the printed designs create a timeless piece. An example of a timeless piece is the Kente cloth from Ghana in the town of Bonwire.It is through this process that creates the uniqueness of African fabric. In terms of style reference, the strapless look originated from Africa simply because of the hot climate, the fabric was simply wrapped around and tucked in and now it has become a universal style adopted by all nations. To say the least, Africa carries a weight of value towards nature because of its ability of providing medicine and history, therefore, in everything nature and its uniqueness must be showcased as the pride of Africa.

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